The home accessibility market offers a powerful opportunity for businesses seeking to diversify and create sustainable, cash-based revenue streams. As aging-in-place continues to be a priority for millions of Americans and healthcare systems emphasize independence at home, demand for accessibility solutions, such as ramps, stairlifts, and bathroom safety products, is skyrocketing. Unlike insurance-driven models, home accessibility often operates on a direct-to-consumer retail basis, allowing businesses to reduce administrative burdens, improve margins, and deliver faster solutions. This session will explore how to strategically enter this market, position products and services for growth, and leverage consumer trends to expand your CRT business footprint.